The terrific two’s – our anniversary!

The Urban Deli Original Montreal Style Smoked Meat. (Photo - Urban Deli)

Up until the first week or so of July 2009, Urban Deli only existed in the head of our owner Liz. Then, on July 13, 2009, it was real.

Yes, today is our birthday! It’s Urban Deli’s second anniversary!

We’ve had another wonderful year with the restaurant and our catering. It’s been a year filled with intriguing people and superb events.

We absolutely love being a part of Uptown Saint John. As with last year, we have oodles of people to thank: our fabulous staff, the tremendous vendors and suppliers we get to work with and, of course, the people of Saint John. Our customers are fabulous.

As small thank you, today we have free samples of our desserts with your meal. So we hope you drop by and give us a chance to say, “Thanks!”

And just in case your interested, below is a list of what visitors to the Deli appear to liked best from our menu in our last year.

Our top stuff in our second year!

Top sandwiches:

  • Club Sandwich
  • Montreal style Smoked Meat
  • Rueben
  • Deli Meatloaf Sandwich
  • Ham & Swiss

Top burger:

  • UD Veggie Burger

Top soups:

  • UD Seafood Chowder

Top salads:

  • Spinach Salad
  • Romaine Chiffonade (seared tuna steak salad)

Top appetizer:

  • Roasted Garlic & Artichoke Dip

Tops from the smoked side of house:

  • Deli Ribs

Urban Deli Iced Tea.

Top Drinks:

  • Urban Deli Iced Tea
  • Coke products (in old fashioned Coke bottles)

Top Desserts:

  • Carrot Cake
  • Lemon Sour Cream Pie (came a close 2nd)

Top Breakfast:

  • The Deli Breakfast
  • Pulled Pork Eggs Benny

And that’s a wrap … Now we’re diving into year three.

Also see:

Share

Have a stroll down King Street this Canada Day

From last year: Canada Day 2010, Saint John, New Brunswick. (Urban Deli photo)

We’ve opened for Canada Day and will be open till 4:00 this afternoon. So when you’re in the Uptown, pay us a visit and say, “Happy Canada Day!”

Come take a stroll down King Street and support all the vendors along both sides of street!

Inside at Urban Deli, we have our regular menu plus a breakfast sandwich feature. And outside? …

We’re also set up outside today on King Street and we have grilled English Muffin breakfast sandwich plus health bars, ice tea & lemonade…all made in-house.

As for lunch … We’re featuring deliciously fresh Lobster Rolls — selling them inside the Deli and outside on King. And outside only: pulled pork English Muffin!

It promises to be a great day in the Uptown and everyone on King Street would love to see you and celebrate the country we love. Have a safe and fun Canada Day!

Share

It’s warm uptown at the Deli

It may be snowy and windy and still frosty with the January chill, and maybe your school has closed today or even work, but if that’s the case you could drop into Urban Deli. We’re open, and we’re warm!

The food is warm too. It’s from our kitchen where the heat is always on. For instance, you might want to indulge in:

  • Our popular Reuben Sandwich, or
  • Our Roast Beef Melt Sandwich, or
  • One of our two pasta dishes — creamy Pesto Pasta or our Mac’N’Cheese.

You may even want to close your eyes and imagine you’re somewhere south as you enjoy our Pulled Pork Sandwich or Muffuletta Sandwich.

You might even want to go with something simple and traditional on a snowy, cold day: soup. Our soup is always homemade, fresh and hot.

Share

The ladies behind the scene

Urban Deli will be celebrating its first year in business on July 13th.  We are also celebrating a year anniversary for two very special team members: Dale and Candy.

Food wise, everything at the Urban Deli begins with Dale and Candy who we label ‘the ladies from the second floor.’

The ladies work daily to consistently prepare our customer’s favourite menu items.  From our daily quiche, pulled pork BBQ sauce, gluten-free cheese sauce to our very popular maple vinaigrette and wasabi vinaigrette dressings, split pea and ham soup, homemade buttermilk biscuits, deli mustard right through to our muffuletta ‘muff-uh-LET-uh, Deli burgers and of course the piece de resistance….our homemade desserts.

A meal without one of the Urban Deli desserts by Dale is incomplete.  Dale’s repertoire of desserts include and are not limited to; Our very popular carrot cake with filling, lemon sour cream pie, apple crumble, chocolate molten cake and cookies.  From our second floor you can find Candy and Dale working hard at squeezing lemons for our scratch lemonade or brewing our famous ice tea made from five tea blends.

Many of our products have been tweaked and fine tuned by the ladies so they can capture the right consistency.  Recipes at the Deli are always evolving and we always welcome customer feedback. For everyone at the Deli there is more to our food; It is both an art and a science.

Recipes to success are simple…hire team members like Candy and Dale who:

  • Want to be at work
  • Have a sense of humour
  • Are very reliable/committed
  • Have strong communication, organizational and time management skills
  • Want to have fun and can laugh at themselves first J
  • Don’t take things personally…because receiving ongoing feedback for the purpose of fine-tuning recipes in order to deliver a consistently great product to our customer is critical to everyone’s success

Thank you Dale and Candy and we look forward to celebrating year two with each of you!

Share

We had a fabulous weekend …

… And it all started with a incredible Canada Day in Uptown Saint John. Even the dogs were caught up in the feeling we call Canada.

The Deli had a little setup in front of the UD (the restaurant was closed) where we sold breakfast and pulled pork sandwiches outside the doors. We also had cold drinks like our scratch lemonade and ice-tea. It was a fun way to be working and being out meeting people enjoying the day. We have photos on our Facebook page here.

The photo above of Lianne and Liz and our extraordinary helpful helper was just one of loads of photos Beaver Smith took (many thanks!). If you want to really see what Saint John’s Uptown looked like on this Canada day, have a look at his photos.

Share

Canada Day and what we’re up to

We’ll be doing something a little different for Canada Day. The Urban Deli will be closed, but kind of open too. Here’s what we’re doing:

The restaurant will be closed. However, we’ll have a stand directly outside our front doors selling food and cold drinks (alongside the other vendors).

We’re taking it to the streets, so to speak.

We’ll start off with breakfast sandwiches at 9:00am (served on an english muffin) and also have our own scratch lemonade, home-made ice tea and other cold drinks available. If you like samosas, we’ll have those too (not made by the Deli) — five different kinds of samosas that include beef, chicken, lamb, vegetarian and sweet potato.

Once the breakfast sandwiches are either sold out or 11:00am hits, we’ll be switching it up and selling our pulled pork & slaw on an english muffin.

We’re normally closed on Sundays and holidays so all of us (our staff) can enjoy the days, but this time we wanted to be there in Uptown Saint John. It’s Canada Day and we expect the Uptown to be hopping.

And who in their right mind would want to miss a Canada Day in the Port City?

Share

Pulled Pork and Fries

Pulled pork and fries. (photo - Dan Jones)Urban Deli does a great pulled pork and probably has the best frites, or fries as you may call them, in the city. But, on this day, I put together my own version of this tasty treat, which was actually my last order at UD.

It’s quite the process requiring some patience and attention to a few details. However, if you don’t mind such things, the end result will be a fine meal for you and your loved ones.

Here is what you need (see recipe suggestions below):

  1. Pork butt – It’s actually from the front shoulder, and comes as bone-in and boneless cuts. Bone-in is preferred but either will do. It’s a fatty piece of meat with lots of connective tissue. With low and slow cooking, this will result in juicy and tender meat. Sometimes it is called Boston Butt, or pork shoulder. It should look something like this.
  2. Rub
  3. Sauce
  4. Slaw
  5. Wood chips (hickory, apple, cherry, or whatever you have on hand)
  6. Buns – you can make your own or buy a good Kaiser bun that has a nice crisp crust

Rub:

  • Paprika – several tablespoons
  • Oregano – a bit less than paprika
  • Garlic and/or onion powder – a bit less than oregano
  • Cayenne, salt, pepper, cumin, coriander, ancho/chipotle/chili powder in about equal quantities but go with taste here. Make a rub that you like the taste of. Rub this into the meat several hours before you’re ready to cook. Rub hard.

Sauce:

This is a free for all – do what you like here but maintain some sort of balance between sour, sweet, and spicy.  I used:

  • Juice (orange, mango, pineapple, apple, or anything else, maybe even a mixed cocktail – even some beer) – about ½ cup or so
  • Apple cider vinegar or any other vinegar – same amount as you use for juice
  • Ketchup – about ½ cup
  • Brown sugar – 1/3 cup
  • Onion and/or garlic powder – a few shakes
  • Tabasco – a few shakes
  • If you want, add a few squirts of your favourite store bought BBQ sauce

Whisk well. It should be a pretty runny affair so it can absorb into your pulled pork. It won’t be like a store bought BBQ sauce.

Pork:

I started my pork on a Weber charcoal grill with all the coals put on one side and the pork up on a rack on the cool side. I let that smoke for 1 and a half hours. After that I could have added more coals to the Weber, but instead I transferred to my propane grill for several hours until tender. I cooked it at about 300-350 degrees, allowing the fattiest part to drip down into the meat.

When done, don’t bother letting your meat rest as you normally would. Throw it into a bowl and tear apart with two forks, or your hands if you can stand the heat. Mix with the sauce. This will allow the dry parts of the meat to absorb the sauce (this is why I asked you to keep it runny). Let sit in the sauce for several minutes and then serve on a bun with slaw.

Slaw:

  • Cabbage, half a small head or full head if serving several people
  • Carrot, shaved
  • 1 or 2 tablespoons of olive oil
  • 2 tablespoons of salt
  • 2 tablespoons of sugar
  • ½ cup or so of vinegar, whatever type you prefer

Let sit and stir a few times over a few hours.

Strain before putting onto the bun.

Fries:

Russets are best. Cut into fry sized pieces. Soak in water while your grease heats up. A proper deep fryer is safest, but do as you wish. Double frying makes the best French fry, always. First fry is to get the consistency of a tender potato (at about 325 F or so), no colour, about 5 minutes. Make sure you put the potatoes into the grease as dry as possible to avoid your grease from “boiling over” – it can be very dangerous when a lot of water hits hot oil. After your first fry, the longer you let the fries sit, the better. 30 or so minutes is great. Then, put the fries back into hot oil (360-380 F) and cook until golden and crispy, another 4 or 5 minutes but keep an eye on things. Sprinkle with kosher or sea salt, toss, and serve.

***

Bio: Dan Jones is a food, drink, and travel writer from Saint John. Follow him on Twitter: @danjjj

Share