Our holiday hours and have a Deli-icious Christmas!

Urban Deli Christmas 2010: Rob, Michael-Ann, Liane, Janna, Fran, Craig, Dale, Gord, Elizabeth, Alan, Vaughan, and Jordan. Missing in the photo: Greg, Phil, Dave, Jenny and Candy.

Wow! It’s here! Like you, we’ve been so busy we barely noticed it coming up on us. But it’s Christmas Eve day now and we know what tomorrow is, so we wanted to pause a moment and say a big thank you to everyone: our wonderful staff, suppliers, all the other Uptown businesses and, with a really big emphasis, our marvelous customers.

Not only have our customers kept us busy, a lot of them have given us great ideas for new things to introduce and on occasion have helped us “taste test” new items to see if they were up to their standards and ours.

It’s amazing how much they’ve helped us this year. So …

Thank you! And we hope everyone, everywhere has a Christmas to remember and a New Year that flies by because it’s so full of new people and things. And may we all be prosperous! Happy holidays!

Speaking of which, these are our hours over the holidays:

Holiday Hours:

  • Dec. 27 to 30: Regular Hours
  • Dec 31 (New Year’s Eve): Special New Year’s Eve dinner seating at 7:00pm — please call ahead (ask for Liz) and reserve.
  • Jan. 1 (New Year’s Day): Enjoy your hangover at the Deli! Breakfast only 9:00am to 3:00pm.

And we’re back to regular hours on January 2, 2011.

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A little something about service

Herb Duncan had a very nice column in yesterday’s Telegraph-Journal titled “From the deli: don’t risk it with the brisket.” Brisket? Yes, he was talking about Urban Deli:

“There is a rather simple but critically important message to this small business story: Listen to your customers, work hard to keep costs down, look for opportunities to improve your product and services through best practices.”

Yes, indeed.

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How beef brisket returned to the Urban Deli

Beef Brisket - Urban Deli

When I first started working for Urban Deli we had beef brisket on the menu. After working a few months, the brisket was taken off the menu because we felt it was not always consistent.

A few weeks ago I had the pleasure of serving a lovely couple, David and Diane. When I went to take their order, David immediately asked, “Do you know where they get their Montreal Style Smoked Meat?”

I answered him and described how we served it. He was excited the minute I mentioned that it came from Lesters in Laval, Quebec. David ordered the sandwich and loved it.

I mentioned to Elizabeth, owner of Urban Deli, how excited he was about his meal. She went over and started talking with David and Diane. When he asked why we didn’t have brisket on our menu, Liz told him she wasn’t satisfied with the consistency. He offered his time to come in and show her how he prepares his.

Who is David?

Liz then found out David is an Executive Master Chef. He had trained in France (his forte is in French cuisine, especially sauces) and is now semi-retired. He and Diane have decided to relocate to Atlantic Canada (location to be determined). Diane is a Maritimer and has always been; David  is relocating from Toronto.

One day, when he was a student, David had the pleasure to work with Julia Childs in the kitchen of Le Sorbonne, where he was studying. This happened in his fourth year of studies. He said she was exactly the same in person as she was on TV and was certainly one of the highlights of his culinary education.

David and Diane had found the Urban Deli when they were looking for smoked meat in Saint John. Diane did an Internet search, found the Urban Deli and showed David our website (which he really liked because it provided him with the information he was looking for on the first page). He had a craving for smoked meat that day, so they stopped in for lunch.

When he talked to Liz about the beef brisket he said, “A deli without brisket is like a deli without cold cuts.” When it was mentioned that the big concern was consistency, he said, “I can help.”

Bringing back the brisket

Two samples of beef brisket.

He went home and prepared two special marinades and two rubs. It was on a Monday that he marinated the beef; on Tuesday, he put on the spices and rub.

He also started the cooking process that day and then smoked it on-site at the Urban Deli.

Then the sampling began. We had two briskets done slightly differently and did a blind taste test. We even gave some samples to customers that were in the Deli that day. We collected the feedback and … Voila!

Today we are now offering the beef brisket as a special.

David is also going to be back to experiment with a few other things. We’re not sure just what those will be yet, but we’ll keep you in the loop. In the meantime, we want send out a huge thank you to David and Diane for visiting the Urban Deli and to David for helping us bring back the beef brisket!

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A word about our BBQ sauce

A couple of weeks ago we came upon a great site for foodies called Plato Putas. We stumbled upon it via Twitter because they had a post titled Trip Report: Saint John, N.B., Restaurants. And guess what restaurant they loved? Yes, the Urban Deli.

And yes, we may be slightly biased in our love of their site. 🙂

One of the things they loved at the Deli was our BBQ sauce so we decided to do something we don’t normally do and mail them a bottle. But that also got us thinking … A lot of people have commented on our sauce, so we thought we’d give you a brief word or two about it.

As with any great tasting sauce or dish, the secret to its success is in the blending and proportions of the herbs and other ingredients — all the elements of flavours that make up the condiment or dish.

Now, we can’t give you a detailed recipe — it wouldn’t be much of a kitchen secret then — but we can tell you that it’s a combination of onion, garlic, chili’s’, sugars, vinegars, and one or two special flavours that are brought together to make our Urban Deli Gluten Free BBQ sauce.

Unfortunately, beyond that we can’t really tell you much without giving the secret away. But if you haven’t tried it yet, please pay us a visit and check it out! We’d love to see you!

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Eggs benny and the details of craft

Pulled pork eggs benny on an English muffin served with deli potatoes. Home-made hollandaise sauce is gluten-free.

I was at the Urban Deli a few Saturdays ago for breakfast and went with an old standby – Eggs Benedict. Even though the Deli has a wonderful breakfast menu including Eggs Benny available four ways, I went with the traditional Eggs Benny – back bacon, poached eggs, hollandaise sauce (gluten-free) and Deli potatoes.

No, I’m not a foodie and I’ve not known for being adventurous when it comes to food.

Simply put, it was the best Eggs Benny I’ve had in years.

How does that happen?

So how does a restaurant make a breakfast staple like Eggs Benny a standout? I asked and the answer is this: the Urban Deli does just about everything themselves with the possible exception of laying the eggs.

The first thing I noticed was the English muffin. It was the freshest muffin I recall having Eggs Benedict on. The muffin may be the least noticed element in Eggs Benny. It’s usually just an English muffin. But when it’s as fresh and soft as mine was at the Urban Deli believe me, you notice. There’s a reason for that.

The Deli gets their bread delivered fresh every morning from City Road Bakery. (They are one of the four bakeries the Deli uses.)

Of course, there’s more to it than an English muffin. There are the eggs. Mine were poached perfectly. When I broke into them, the yoke spilled out to embrace and merge with the hollandaise like a teenager in love.

Speaking of hollandaise, at the Deli they make it from scratch. It’s not a sauce they have delivered from elsewhere. They put it together in the kitchen so it is homemade.

And it’s all served with our Deli potatoes — served for breakfast and a blend of grade-A Chef potatoes, sweet potatoes and leek.

Mimosa

When I lived in Edmonton there was a restaurant down the street from me where I would go on weekend mornings and have (you guessed it) Eggs Benedict. I got into the habit then of always getting a mimosa. I’m always surprised when I go into some restaurants for brunch and they don’t have it available. In some cases, they don’t even know what it is.

Mimosa is pretty simple. Orange juice and champagne. But again, the Urban Deli steps it up by doing it the right way. The orange juice at the Deli is freshly squeezed. They take the time to get the freshest juice possible by doing it themselves. (Fresh squeezed orange juice is only available Saturday mornings for the breakfast menu.)

Believe me, when you get a mimosa at the Deli, you can tell the difference.

Yes, I also had coffee. What’s breakfast without coffee? The Urban Deli’s comes from Red Whale and mine was freshly brewed and tasted the way coffee should taste and was beautifully aromatic.

If you get the sense that I enjoyed my breakfast at the Urban Deli you would be correct. I did. Actually, I loved it.

For me, the real test of skill and passion is in doing the most common and simple of things well. You do them well by paying attention to the details. Apart from bacon and eggs, what could be more common than Eggs Benedict for breakfast? What could be simpler than mimosa?

When you do the common and the simple in ways that make them rise above the usual; when you capture the essence of good food by working on getting the tastes and textures perfect, you aren’t just doing something right. You’re doing it with passion and focus.

At the Urban Deli, you can taste it.

(Note: Bill can’t claim to be completely impartial. He is a friend of the Urban Deli and helps them with their web site and social media. He is a writer, social media practitioner and maintains Writelife.)

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A nice article and brief round up

There was a very nice article in here magazine yesterday about Liz and the Urban Deli. If you missed it, have a look:

Yes, that’s the Deli’s story.

Speaking of hustle and bustle, we’ve been pretty active lately with the restaurant and our catering. We’ve also made a few small changes to our site. One of those was to keep our menus as downloadable files (.pdf) but to also put them into regular web page formats. So under menu in our navigation, you’ll see all our menus:

We think it’s a bit easier that way because you may not want to download a file just to see what we offer.

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We’re one year old – Whoo hoo!

It seems as if we opened our doors yesterday and today woke up to find ourselves one year old. Does time really move that quickly? Apparently — especially when you’re trying to serve food!

The Urban Deli opened on July 13, 2009. One year later, we’re still here.

It’s fascinating what happens while you’re busy. We’ve had lots of customers come into the Deli and in what seems the blink of an eye some have become regulars, many have become friends, and our staff have become family.

But what has most amazed us has been the way Saint John has welcomed and taken us in, and how Uptown Saint John has made us a part of one of the most exciting and growing communities anywhere in the country.

“Thank you Saint John,” doesn’t come close to saying how grateful we are to the Port City but, thank you Saint John!

And a huge thank you to our staff — not just for the work you do, but the way you do it.

Year one is behind us; the future is ahead and wide open. We’re loving it!

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