Twitter…I was multitasking yesterday (what woman doesn’t) and sent myself a Tweet — not once, not twice but three times from two different Twitter accounts and to each other. Basically, I was having a conversation with myself and did not know it.

Immediately, I had two good friends send me an email to ask what was going on. My response “the only Twit Tweeting was me”. I was slightly embarrassed.

Anyone who knows me knows that I can be a perfectionist in some ways and especially with food and customer service (thank goodness there’s wine). At times, I drive myself crazy.

One of the things that I have not perfected is social media. I get it, the spirit and intent: The opportunities (socializing and communicating information … plus it truly is an economical way to stay competitive, if you’re a business.

Twitter is my necessary evil.

Not unlike Twitter , Yellow Pages Directory (the hard copy) for many years was a necessary evil. You need to have a presence when you’re in retail, especially if you’re a restaurant.

There are few differences between Twitter & what Yellow Pages was…Twitter is not going away any time soon because social media has relatively no barriers to entry EXCEPT not understanding how to use it correctly. It’s fast and you don’t have to wait a year to update your information.

It got me thinking about other necessary evils that have come and gone for me over time.

My list has evolved over decades (the 1960’s to present day)

• Afternoon Naps
• School
• Vegetables
• Love
• Teller Line Ups
• Taxes
• Government
• Yellow Pages Advertising
• Having to be a ‘member’ to get a discount / saving (what major retailer does not have a points reward / member card?)
• Money
• My latest – Twitter (joining the 21st Century)

I look forward to overcoming yet another necessary evil with a smile and help from my ‘web guy’ Bill, Fran & Michelle who I love dearly. They’re my social media gurus who get me ‘unstuck’ and are truly creative.