A meatloaf sandwich story

Urban Deli's very popular "comfort food," the much-ordered meatloaf sandwich.

Our menu consists of an array of deli sandwiches and that can make it hard for new customers to choose. After working a few shifts at Urban Deli, I noticed how many of our customers were ordering and raving about our meatloaf sandwich.

One busy summer afternoon, my parents drove from St. Andrews and visited the deli for the first time. I spoiled them with samples of our homemade ice-tea and lemonade (the lemonade is only during our summer season) and I encouraged them to order as much as possible.

My dad wanted to try our schnitzel and my mom right away asked for the meatloaf sandwich. To tell you the truth, I underestimated this deli delight. When her order arrived she made me taste a bite and with one forkful, I was hooked.

From then on I have been recommending this hearty sandwich to many of our customers. It is the comfort food to beat all comfort foods. It consists of a home-style meatloaf with an Urban Deli flare and is topped with melted aged-white cheddar cheese and sundried tomatoes. We serve it with sourdough bread that has been grilled and your choice of side.

The meatloaf sandwich guys: Carl, Ron, Craig and Doug.

Shortly after tasting the sandwich, I had a group of customers that came in for lunch during their break. They told me it was their first time and asked me for my recommendation. From that day on, they have been faithful regulars to Urban Deli … and the meatloaf sandwich as well.

Carl, Ron and Craig were in again last Friday and guess what? They ordered their usual (meatloaf with a side of deli frites) and brought a new face with them, Doug. I had to laugh because every time the guys come in they always order the same thing and they convinced Doug to do the same.

Welcome Doug! And thanks to all our Urban Deli regulars.

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We’re one year old – Whoo hoo!

It seems as if we opened our doors yesterday and today woke up to find ourselves one year old. Does time really move that quickly? Apparently — especially when you’re trying to serve food!

The Urban Deli opened on July 13, 2009. One year later, we’re still here.

It’s fascinating what happens while you’re busy. We’ve had lots of customers come into the Deli and in what seems the blink of an eye some have become regulars, many have become friends, and our staff have become family.

But what has most amazed us has been the way Saint John has welcomed and taken us in, and how Uptown Saint John has made us a part of one of the most exciting and growing communities anywhere in the country.

“Thank you Saint John,” doesn’t come close to saying how grateful we are to the Port City but, thank you Saint John!

And a huge thank you to our staff — not just for the work you do, but the way you do it.

Year one is behind us; the future is ahead and wide open. We’re loving it!

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