We gave away tickets to Black Comedy at the Imperial

Director of 'Black Comedy', Scott Thomas (photo: Noel Chenier/Telegraph-Journal)

We’ve just given away a pair of tickets to Thursday’s performance of Black Comedy, written by Peter Shaffer and on the main stage at the Imperial Theatre. The tickets are thanks to the Saint John Theatre Company and it should be an intriguing and funny show.

Scott Thomas will be directing and the Telegraph-Journal tells us it is his directorial debut and he is, “… the founder of Improvisation Corporation, a group of comedic improvisers who perform a variety of shows and formats around the city.”

Our winner is Kim Atkinson of Saint John. She was pretty excited about winning the tickets. Thanks to everyone who filled out ballots at the restaurant! And by the way …

You don’t have to win tickets to see Black Comedy. It runs Thursday through Saturday this week, March 17 to 19, and you can get tickets by calling the Imperial at 674-4100.

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Some very belated congratulations

Good grief! Talk about late out of the gate … We’ve been so busy lately in the restaurant and with catering, we’ve fallen way behind on our site. That would be fine, such things happen when you’re a relatively small operation and there loads of things needing your attention, but we’ve neglected some people that should have been given a tip of the hat and a, “Well done!”

We’re referring to this year’s The Saltys, Saint John’s first ever social media awards. It was thrilling for us because we found ourselves nominated in one of the categories. It was completely unexpected and we we’re thrilled. We didn’t grab the top honour but, as they say at the Oscars, we got a real charge out of the nomination and felt privileged to me in the running.

We want to send a big congratulations out to this year’s winners:

Mel won in the category we found ourselves in and we think it was well-deserved. The big night was held at SJAH, just down the street from us. Fran made it to the big night but Bill was stuck up in Frederiction. (They’re the two helping out with our social media efforts.)

Once again, “Bravo!” to all the winners and nominees. This is meant to be an annual event, so we’re looking forward to next year’s awards and hope this thing just grows and grows (kind of like social media itself).

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Over the moon with our social media nomination

Saint John has its first ever social media awards, The Saltys – a celebration of the Saint John Social Media Community. It’s set for February 17 just down the road from us at the Saint John Ale House. And guess what? Urban Deli is a nominee! We’re over the moon!

We’re nominated in the category “Best Use of Social Media in a Campaign” for customer engagement. Actually, it’s really our customers who should be getting the tip of the hat. You guys have been fabulous on our blog, Facebook page and on Twitter. And you’ve kept us on our toes!

We’re not always as on top of things as we would like. Being a small operation, our main focus is the kitchen and the restaurant, so we can’t always be engaging people online to the extent we would like to. So for the record, we would like to say a big “Thank you!” to everyone for the RTs and wonderful comments we’ve seen in our feeds.

Huge congratulations as well to all the nominees in all the categories. Looking at the list is a bit like looking at a list of friends. We’re pretty sure we know everyone there.

Urban Deli has been using social media for some time now. We started on Twitter in March of 2009 – that’s almost two years ago – and started our Facebook page not long after. It was lot of figuring out how to use this social media thing (we bumbled a lot with the Facebook part initially) but it became very clear, very soon that social media was about one thing: people.

So it really is a lot like being in the restaurant where we get to interact with our customers face to face. With social media, we do the same thing, just not face to face.

Once again, we’re very excited that Saint John now has its own social media awards — The Saltys — and even more excited to see we’ve been nominated.

By the way, the online voting is now on. Cast your vote while you can and we hope to see all of you February 17 for the big party!

Thank you again Saint John!

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A word about our BBQ sauce

A couple of weeks ago we came upon a great site for foodies called Plato Putas. We stumbled upon it via Twitter because they had a post titled Trip Report: Saint John, N.B., Restaurants. And guess what restaurant they loved? Yes, the Urban Deli.

And yes, we may be slightly biased in our love of their site. 🙂

One of the things they loved at the Deli was our BBQ sauce so we decided to do something we don’t normally do and mail them a bottle. But that also got us thinking … A lot of people have commented on our sauce, so we thought we’d give you a brief word or two about it.

As with any great tasting sauce or dish, the secret to its success is in the blending and proportions of the herbs and other ingredients — all the elements of flavours that make up the condiment or dish.

Now, we can’t give you a detailed recipe — it wouldn’t be much of a kitchen secret then — but we can tell you that it’s a combination of onion, garlic, chili’s’, sugars, vinegars, and one or two special flavours that are brought together to make our Urban Deli Gluten Free BBQ sauce.

Unfortunately, beyond that we can’t really tell you much without giving the secret away. But if you haven’t tried it yet, please pay us a visit and check it out! We’d love to see you!

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New on Tap

Simeon Jones Amber Ale on Tap

Simeon Jones Amber Ale on Tap

On Friday morning (September 3rd) Urban Deli added their first Picaroons beer on tap. We now have from the Picaroons signature line, the Simeon Jones River Valley Amber Ale. This refreshing beer is named after a former Mayor of Saint John, Simeon Jones (who was elected into office from 1881 -1884).

A few years before he was elected he had started working as a manager for a brewing company. After eight years with the company, he bought out the company and was known throughout the Maritimes for his popular ale.

We also have bottled Picaroons beer available. You can choose from a Dark and Stormy Night or a Blonde Ale. Seasonal Picaroons beer is also available but changes with the season (at this moment we have the Dooryard Summer Ale).

Dooryard Summer Ale & Blonde Ale

Dooryard Summer Ale & Blonde Ale

*Urban Deli promotes local beer therefore you will also find Moosehead products as well as Pump House products on our beverage menu.

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Eggs benny and the details of craft

Pulled pork eggs benny on an English muffin served with deli potatoes. Home-made hollandaise sauce is gluten-free.

I was at the Urban Deli a few Saturdays ago for breakfast and went with an old standby – Eggs Benedict. Even though the Deli has a wonderful breakfast menu including Eggs Benny available four ways, I went with the traditional Eggs Benny – back bacon, poached eggs, hollandaise sauce (gluten-free) and Deli potatoes.

No, I’m not a foodie and I’ve not known for being adventurous when it comes to food.

Simply put, it was the best Eggs Benny I’ve had in years.

How does that happen?

So how does a restaurant make a breakfast staple like Eggs Benny a standout? I asked and the answer is this: the Urban Deli does just about everything themselves with the possible exception of laying the eggs.

The first thing I noticed was the English muffin. It was the freshest muffin I recall having Eggs Benedict on. The muffin may be the least noticed element in Eggs Benny. It’s usually just an English muffin. But when it’s as fresh and soft as mine was at the Urban Deli believe me, you notice. There’s a reason for that.

The Deli gets their bread delivered fresh every morning from City Road Bakery. (They are one of the four bakeries the Deli uses.)

Of course, there’s more to it than an English muffin. There are the eggs. Mine were poached perfectly. When I broke into them, the yoke spilled out to embrace and merge with the hollandaise like a teenager in love.

Speaking of hollandaise, at the Deli they make it from scratch. It’s not a sauce they have delivered from elsewhere. They put it together in the kitchen so it is homemade.

And it’s all served with our Deli potatoes — served for breakfast and a blend of grade-A Chef potatoes, sweet potatoes and leek.

Mimosa

When I lived in Edmonton there was a restaurant down the street from me where I would go on weekend mornings and have (you guessed it) Eggs Benedict. I got into the habit then of always getting a mimosa. I’m always surprised when I go into some restaurants for brunch and they don’t have it available. In some cases, they don’t even know what it is.

Mimosa is pretty simple. Orange juice and champagne. But again, the Urban Deli steps it up by doing it the right way. The orange juice at the Deli is freshly squeezed. They take the time to get the freshest juice possible by doing it themselves. (Fresh squeezed orange juice is only available Saturday mornings for the breakfast menu.)

Believe me, when you get a mimosa at the Deli, you can tell the difference.

Yes, I also had coffee. What’s breakfast without coffee? The Urban Deli’s comes from Red Whale and mine was freshly brewed and tasted the way coffee should taste and was beautifully aromatic.

If you get the sense that I enjoyed my breakfast at the Urban Deli you would be correct. I did. Actually, I loved it.

For me, the real test of skill and passion is in doing the most common and simple of things well. You do them well by paying attention to the details. Apart from bacon and eggs, what could be more common than Eggs Benedict for breakfast? What could be simpler than mimosa?

When you do the common and the simple in ways that make them rise above the usual; when you capture the essence of good food by working on getting the tastes and textures perfect, you aren’t just doing something right. You’re doing it with passion and focus.

At the Urban Deli, you can taste it.

(Note: Bill can’t claim to be completely impartial. He is a friend of the Urban Deli and helps them with their web site and social media. He is a writer, social media practitioner and maintains Writelife.)

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Say “yes” to dessert

Lemon sour cream pies ready for catering

Lemon sour cream pies ready for catering

Delight your taste buds with any one of Urban Deli’s fabulous desserts. On a daily basis one of our desserts is being prepared from scratch in our prep-kitchen. Once they are pulled hot out of the oven, they are either used for catering, special events or to order in the restaurant. These creations are not purchased from a store and instead are made in-house to guarantee the flavour and quality.

The recipe for the chocolate brownie has evolved over time in order to produce a chewy, ooey, gooey, chocolaty delight. The molten chocolate cake is excellent for dark chocolate lovers and has a hot inner lava filling. These are both served with chocolate sauce and real whipped cream.

Chocolate brownie

Chocolate brownie

Freshly cut apples are put into the apple crumble along with the other traditional ingredients such as rolled oats, brown sugar, cinnamon and nutmeg. Served hot! The option to add vanilla ice-cream is available to make the dining experience more enjoyable.

The two highlights are always the moist carrot cake (cream cheese icing inside and out) and the lemon sour cream pie (sweet yet tart). Cheesecake is also available and at times we produce a chef’s creation. These desserts change on a regular basis.

Molten chocolate cake

Molten chocolate cake

If you are going to have one of these desserts at Urban Deli, have them accompanied by a hot coffee (from our producer Red Whale) or tea. They are great for sharing and are available to take home. Just make sure you make time to try at least one.

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