Have a stroll down King Street this Canada Day

From last year: Canada Day 2010, Saint John, New Brunswick. (Urban Deli photo)

We’ve opened for Canada Day and will be open till 4:00 this afternoon. So when you’re in the Uptown, pay us a visit and say, “Happy Canada Day!”

Come take a stroll down King Street and support all the vendors along both sides of street!

Inside at Urban Deli, we have our regular menu plus a breakfast sandwich feature. And outside? …

We’re also set up outside today on King Street and we have grilled English Muffin breakfast sandwich plus health bars, ice tea & lemonade…all made in-house.

As for lunch … We’re featuring deliciously fresh Lobster Rolls — selling them inside the Deli and outside on King. And outside only: pulled pork English Muffin!

It promises to be a great day in the Uptown and everyone on King Street would love to see you and celebrate the country we love. Have a safe and fun Canada Day!


A meatloaf sandwich story

Urban Deli's very popular "comfort food," the much-ordered meatloaf sandwich.

Our menu consists of an array of deli sandwiches and that can make it hard for new customers to choose. After working a few shifts at Urban Deli, I noticed how many of our customers were ordering and raving about our meatloaf sandwich.

One busy summer afternoon, my parents drove from St. Andrews and visited the deli for the first time. I spoiled them with samples of our homemade ice-tea and lemonade (the lemonade is only during our summer season) and I encouraged them to order as much as possible.

My dad wanted to try our schnitzel and my mom right away asked for the meatloaf sandwich. To tell you the truth, I underestimated this deli delight. When her order arrived she made me taste a bite and with one forkful, I was hooked.

From then on I have been recommending this hearty sandwich to many of our customers. It is the comfort food to beat all comfort foods. It consists of a home-style meatloaf with an Urban Deli flare and is topped with melted aged-white cheddar cheese and sundried tomatoes. We serve it with sourdough bread that has been grilled and your choice of side.

The meatloaf sandwich guys: Carl, Ron, Craig and Doug.

Shortly after tasting the sandwich, I had a group of customers that came in for lunch during their break. They told me it was their first time and asked me for my recommendation. From that day on, they have been faithful regulars to Urban Deli … and the meatloaf sandwich as well.

Carl, Ron and Craig were in again last Friday and guess what? They ordered their usual (meatloaf with a side of deli frites) and brought a new face with them, Doug. I had to laugh because every time the guys come in they always order the same thing and they convinced Doug to do the same.

Welcome Doug! And thanks to all our Urban Deli regulars.


Cool off in Uptown Saint John

To our friends in Fredericton, who we understand are experiencing some rather toasty weather, and to our friends a bit more inland in Saint John … Cool off in our Uptown! Pay us a visit – the weatherman tells us it won’t be quite so hot here. 😉

And if you make the trip, you could pay us a visit at the Deli. (This is where we insert a shameless plug.) And maybe try a glass of our scratch lemonade (made with real lemons):

Unless you would prefer our ice-tea (made with a blend of teas and cranberry juice):

Our the root beer on tap that we get from our friends at Pump House:

If you can’t make it down, be sure to get out, wherever you are, and enjoy our wonderful Maritime weather – be it hot and humid, or a little cooler – but still humid. Enjoy your day!

(By the way … we also have root beer floats!)


The ladies behind the scene

Urban Deli will be celebrating its first year in business on July 13th.  We are also celebrating a year anniversary for two very special team members: Dale and Candy.

Food wise, everything at the Urban Deli begins with Dale and Candy who we label ‘the ladies from the second floor.’

The ladies work daily to consistently prepare our customer’s favourite menu items.  From our daily quiche, pulled pork BBQ sauce, gluten-free cheese sauce to our very popular maple vinaigrette and wasabi vinaigrette dressings, split pea and ham soup, homemade buttermilk biscuits, deli mustard right through to our muffuletta ‘muff-uh-LET-uh, Deli burgers and of course the piece de resistance….our homemade desserts.

A meal without one of the Urban Deli desserts by Dale is incomplete.  Dale’s repertoire of desserts include and are not limited to; Our very popular carrot cake with filling, lemon sour cream pie, apple crumble, chocolate molten cake and cookies.  From our second floor you can find Candy and Dale working hard at squeezing lemons for our scratch lemonade or brewing our famous ice tea made from five tea blends.

Many of our products have been tweaked and fine tuned by the ladies so they can capture the right consistency.  Recipes at the Deli are always evolving and we always welcome customer feedback. For everyone at the Deli there is more to our food; It is both an art and a science.

Recipes to success are simple…hire team members like Candy and Dale who:

  • Want to be at work
  • Have a sense of humour
  • Are very reliable/committed
  • Have strong communication, organizational and time management skills
  • Want to have fun and can laugh at themselves first J
  • Don’t take things personally…because receiving ongoing feedback for the purpose of fine-tuning recipes in order to deliver a consistently great product to our customer is critical to everyone’s success

Thank you Dale and Candy and we look forward to celebrating year two with each of you!


We had a fabulous weekend …

… And it all started with a incredible Canada Day in Uptown Saint John. Even the dogs were caught up in the feeling we call Canada.

The Deli had a little setup in front of the UD (the restaurant was closed) where we sold breakfast and pulled pork sandwiches outside the doors. We also had cold drinks like our scratch lemonade and ice-tea. It was a fun way to be working and being out meeting people enjoying the day. We have photos on our Facebook page here.

The photo above of Lianne and Liz and our extraordinary helpful helper was just one of loads of photos Beaver Smith took (many thanks!). If you want to really see what Saint John’s Uptown looked like on this Canada day, have a look at his photos.


Canada Day and what we’re up to

We’ll be doing something a little different for Canada Day. The Urban Deli will be closed, but kind of open too. Here’s what we’re doing:

The restaurant will be closed. However, we’ll have a stand directly outside our front doors selling food and cold drinks (alongside the other vendors).

We’re taking it to the streets, so to speak.

We’ll start off with breakfast sandwiches at 9:00am (served on an english muffin) and also have our own scratch lemonade, home-made ice tea and other cold drinks available. If you like samosas, we’ll have those too (not made by the Deli) — five different kinds of samosas that include beef, chicken, lamb, vegetarian and sweet potato.

Once the breakfast sandwiches are either sold out or 11:00am hits, we’ll be switching it up and selling our pulled pork & slaw on an english muffin.

We’re normally closed on Sundays and holidays so all of us (our staff) can enjoy the days, but this time we wanted to be there in Uptown Saint John. It’s Canada Day and we expect the Uptown to be hopping.

And who in their right mind would want to miss a Canada Day in the Port City?


Romaine Greek salad with wild-caught shrimp (Oh! And lemonade with vodka)

Romaine Greek salad, wild-caught salmon and lemonade with vodka (Photo - Dan Jones)I love making this type of salad, and on the weekend I took full advantage of my time and spent it doing other things rather than cooking.

The dressing:

Acids to oil ratio should be about 1:3 or 4. 1 part acid to 3 or 4 parts oil. I made enough dressing that could have done a serving for 4 or 5, so I only used a bit of it. I actually didn’t measure so my measurements are guesses, just so you know.

  • Juice of one whole lemon
  • A tablespoon of balsamic vinegar
  • Olive oil, to the ratio above
  • Teaspoon of dried oregano
  • A couple squeezes of honey
  • 3 cloves of garlic, finely minced or pressed
  • A pinch of Kosher salt, a few grinds of black pepper
  • Half teaspoon of your favourite mustard, I used whole grain

I mixed all of this into a mason jar, shook vigorously, and set aside.


  • Romaine heart, one head
  • 6 sweet cocktail tomatoes (they’re a smaller tomato available at the Superstore, really delicious for an out of season tomato)
  • Half a small red onion
  • Half an English cucumber
  • 12 Kalamata olives
  • Several small cubes of feta cheese
  • One small carrot, grated
  • A couple handfuls of wild-caught Maritime shrimp (bought at Misty Harbour Seafood)

In a large bowl, I tossed everything but the shrimp with the dressing very well. A well-tossed salad needs little dressing. I shake my head at anyone who ever asks for dressing on the side, and then awkwardly tries to coat their salad on their plate, especially if they asked for it on the side to cut down on the amount of dressing on their plate. I then topped the salad with shrimp, and served some bread on the side.

Lemonade, two large servings:

  • Rind and juice of 7 lemons plus 2 shots of vodka
  • Let that infuse with about a half a cup of sugar (or more, to taste)
  • Because I had some on hand, I also put in a few Kaffir lime leaves

I let it sit for a few hours and then I strained it, poured over two tall glasses of ice, and added another shot of vodka to each glass.

I filled each glass ¾ full, topped with sparkling mineral water, stirred, and served.


Bio: Dan Jones is a food, drink, and travel writer from Saint John. Follow him on Twitter: @danjjj