How beef brisket returned to the Urban Deli

Beef Brisket - Urban Deli

When I first started working for Urban Deli we had beef brisket on the menu. After working a few months, the brisket was taken off the menu because we felt it was not always consistent.

A few weeks ago I had the pleasure of serving a lovely couple, David and Diane. When I went to take their order, David immediately asked, “Do you know where they get their Montreal Style Smoked Meat?”

I answered him and described how we served it. He was excited the minute I mentioned that it came from Lesters in Laval, Quebec. David ordered the sandwich and loved it.

I mentioned to Elizabeth, owner of Urban Deli, how excited he was about his meal. She went over and started talking with David and Diane. When he asked why we didn’t have brisket on our menu, Liz told him she wasn’t satisfied with the consistency. He offered his time to come in and show her how he prepares his.

Who is David?

Liz then found out David is an Executive Master Chef. He had trained in France (his forte is in French cuisine, especially sauces) and is now semi-retired. He and Diane have decided to relocate to Atlantic Canada (location to be determined). Diane is a Maritimer and has always been; David  is relocating from Toronto.

One day, when he was a student, David had the pleasure to work with Julia Childs in the kitchen of Le Sorbonne, where he was studying. This happened in his fourth year of studies. He said she was exactly the same in person as she was on TV and was certainly one of the highlights of his culinary education.

David and Diane had found the Urban Deli when they were looking for smoked meat in Saint John. Diane did an Internet search, found the Urban Deli and showed David our website (which he really liked because it provided him with the information he was looking for on the first page). He had a craving for smoked meat that day, so they stopped in for lunch.

When he talked to Liz about the beef brisket he said, “A deli without brisket is like a deli without cold cuts.” When it was mentioned that the big concern was consistency, he said, “I can help.”

Bringing back the brisket

Two samples of beef brisket.

He went home and prepared two special marinades and two rubs. It was on a Monday that he marinated the beef; on Tuesday, he put on the spices and rub.

He also started the cooking process that day and then smoked it on-site at the Urban Deli.

Then the sampling began. We had two briskets done slightly differently and did a blind taste test. We even gave some samples to customers that were in the Deli that day. We collected the feedback and … Voila!

Today we are now offering the beef brisket as a special.

David is also going to be back to experiment with a few other things. We’re not sure just what those will be yet, but we’ll keep you in the loop. In the meantime, we want send out a huge thank you to David and Diane for visiting the Urban Deli and to David for helping us bring back the beef brisket!

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A word about our BBQ sauce

A couple of weeks ago we came upon a great site for foodies called Plato Putas. We stumbled upon it via Twitter because they had a post titled Trip Report: Saint John, N.B., Restaurants. And guess what restaurant they loved? Yes, the Urban Deli.

And yes, we may be slightly biased in our love of their site. 🙂

One of the things they loved at the Deli was our BBQ sauce so we decided to do something we don’t normally do and mail them a bottle. But that also got us thinking … A lot of people have commented on our sauce, so we thought we’d give you a brief word or two about it.

As with any great tasting sauce or dish, the secret to its success is in the blending and proportions of the herbs and other ingredients — all the elements of flavours that make up the condiment or dish.

Now, we can’t give you a detailed recipe — it wouldn’t be much of a kitchen secret then — but we can tell you that it’s a combination of onion, garlic, chili’s’, sugars, vinegars, and one or two special flavours that are brought together to make our Urban Deli Gluten Free BBQ sauce.

Unfortunately, beyond that we can’t really tell you much without giving the secret away. But if you haven’t tried it yet, please pay us a visit and check it out! We’d love to see you!

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Chef Bob talks about his cooking class – Creole Jambalaya

Coming up on Sunday we have another cooking class with Bob McVicar (aka Chef Bob). If you would like to join us, give us a call at the Urban Deli: 652.3354. If you would like to know more, have a look at our post, Creole jambalaya. Or you can just let Bob tell you about it himself:

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One last thing: For those who have signed up to our newsletter, we are giving away tickets from the Saint John Theatre Company to their November 25th show: The Importance of Being Earnest. If you haven’t signed up yet, you still can subscribe and have a chance at winning. Just visit our newsletter page and subscribe.

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Creole Jambalaya – cooking class at the Urban Deli

Creole Jambalaya - photo: laaloosh.comWe did it a few months ago; we’re doing it again – a cooking class coming up on a Sunday – November 21, 1:00pm to 3:00pm –  with ‘Chef Bob.’ That’s Saint John’s Bob McVicar. The subject of the class? Creole jambalaya!

Traditionally, jambalaya is put together in three main parts involving meats and vegetables, and there are two main types of jambalaya: Creole and Cajun.

There are likely many more, because cooks love variations. We understand that Chef Bob has a Creole jambalaya  in mind for us on November 21. If you’re the curious kind, you can read more about jambalaya and its history.

The class at the Urban Deli will be ‘reserved seating only.’ There is a cost — $25 — to help offset some of our costs. But we’ve tried to keep it as minimal as possible. And we ask that you bring your own “to-go” container so you can take away your own sample of the finished dish.

Of course, you’ll also learn how to make this jambalaya and take home a copy of Bob’s recipe.

This should be a lot of fun. If you get thirsty, beverages will be available for purchase: beer, wine and non-alcoholic drinks.

If you’re interested in what promises to be a flavorsome and entertaining afternoon, just give us a call at the Urban Deli: 652.3354.

The details one more time:

Cooking class at the Urban Deli
Creole jambalaya with Bob McVicar
Sunday, November 21, 1:00pm to 3:00pm
Cost: $25

We hope you can join us!

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Eggs benny and the details of craft

Pulled pork eggs benny on an English muffin served with deli potatoes. Home-made hollandaise sauce is gluten-free.

I was at the Urban Deli a few Saturdays ago for breakfast and went with an old standby – Eggs Benedict. Even though the Deli has a wonderful breakfast menu including Eggs Benny available four ways, I went with the traditional Eggs Benny – back bacon, poached eggs, hollandaise sauce (gluten-free) and Deli potatoes.

No, I’m not a foodie and I’ve not known for being adventurous when it comes to food.

Simply put, it was the best Eggs Benny I’ve had in years.

How does that happen?

So how does a restaurant make a breakfast staple like Eggs Benny a standout? I asked and the answer is this: the Urban Deli does just about everything themselves with the possible exception of laying the eggs.

The first thing I noticed was the English muffin. It was the freshest muffin I recall having Eggs Benedict on. The muffin may be the least noticed element in Eggs Benny. It’s usually just an English muffin. But when it’s as fresh and soft as mine was at the Urban Deli believe me, you notice. There’s a reason for that.

The Deli gets their bread delivered fresh every morning from City Road Bakery. (They are one of the four bakeries the Deli uses.)

Of course, there’s more to it than an English muffin. There are the eggs. Mine were poached perfectly. When I broke into them, the yoke spilled out to embrace and merge with the hollandaise like a teenager in love.

Speaking of hollandaise, at the Deli they make it from scratch. It’s not a sauce they have delivered from elsewhere. They put it together in the kitchen so it is homemade.

And it’s all served with our Deli potatoes — served for breakfast and a blend of grade-A Chef potatoes, sweet potatoes and leek.

Mimosa

When I lived in Edmonton there was a restaurant down the street from me where I would go on weekend mornings and have (you guessed it) Eggs Benedict. I got into the habit then of always getting a mimosa. I’m always surprised when I go into some restaurants for brunch and they don’t have it available. In some cases, they don’t even know what it is.

Mimosa is pretty simple. Orange juice and champagne. But again, the Urban Deli steps it up by doing it the right way. The orange juice at the Deli is freshly squeezed. They take the time to get the freshest juice possible by doing it themselves. (Fresh squeezed orange juice is only available Saturday mornings for the breakfast menu.)

Believe me, when you get a mimosa at the Deli, you can tell the difference.

Yes, I also had coffee. What’s breakfast without coffee? The Urban Deli’s comes from Red Whale and mine was freshly brewed and tasted the way coffee should taste and was beautifully aromatic.

If you get the sense that I enjoyed my breakfast at the Urban Deli you would be correct. I did. Actually, I loved it.

For me, the real test of skill and passion is in doing the most common and simple of things well. You do them well by paying attention to the details. Apart from bacon and eggs, what could be more common than Eggs Benedict for breakfast? What could be simpler than mimosa?

When you do the common and the simple in ways that make them rise above the usual; when you capture the essence of good food by working on getting the tastes and textures perfect, you aren’t just doing something right. You’re doing it with passion and focus.

At the Urban Deli, you can taste it.

(Note: Bill can’t claim to be completely impartial. He is a friend of the Urban Deli and helps them with their web site and social media. He is a writer, social media practitioner and maintains Writelife.)

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Seafood provides endless opportunities at Urban Deli

Seafood chowder (gluten-free)

If you want to have a sense of some ocean fare, try some of the seafood items off our menu. We have a bowl of hot seafood chowder available which is great for those foggy Saint John days. It is served with a homemade buttermilk biscuit and consists of lobster, shrimp, scallops, haddock and salmon. This has become a popular choice for many of our customers especially when accompanied by a glass of white wine.

On a daily basis, we try to have a new quiche available and one of our specialties is our seafood medley. This quiche has the same ingredients as our chowder but also includes spinach and usually aged white cheddar cheese. It is served with your choice of side and topped off with a melted cheese sauce on top. Today it is available for order and these sell very fast!!

Other menu options include our sesame crusted seared tuna loin and our wild Pacific salmon burger. If you enjoy the tuna, it is also available on our romaine chiffonade salad served with wasabi vinaigrette.

Sesame crusted tuna steak burger

There are also endless opportunities available with catering or special events. Many seafood creations can be chosen from. We have made coconut shrimp, ceviche and excellent mini lobster rolls. Make any day/night special by calling us for catering, take-out or just stop by the restaurant to try any of our menu options.

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Say “yes” to dessert

Lemon sour cream pies ready for catering

Lemon sour cream pies ready for catering

Delight your taste buds with any one of Urban Deli’s fabulous desserts. On a daily basis one of our desserts is being prepared from scratch in our prep-kitchen. Once they are pulled hot out of the oven, they are either used for catering, special events or to order in the restaurant. These creations are not purchased from a store and instead are made in-house to guarantee the flavour and quality.

The recipe for the chocolate brownie has evolved over time in order to produce a chewy, ooey, gooey, chocolaty delight. The molten chocolate cake is excellent for dark chocolate lovers and has a hot inner lava filling. These are both served with chocolate sauce and real whipped cream.

Chocolate brownie

Chocolate brownie

Freshly cut apples are put into the apple crumble along with the other traditional ingredients such as rolled oats, brown sugar, cinnamon and nutmeg. Served hot! The option to add vanilla ice-cream is available to make the dining experience more enjoyable.

The two highlights are always the moist carrot cake (cream cheese icing inside and out) and the lemon sour cream pie (sweet yet tart). Cheesecake is also available and at times we produce a chef’s creation. These desserts change on a regular basis.

Molten chocolate cake

Molten chocolate cake

If you are going to have one of these desserts at Urban Deli, have them accompanied by a hot coffee (from our producer Red Whale) or tea. They are great for sharing and are available to take home. Just make sure you make time to try at least one.

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